As it becomes increasingly difficult for restaurants and bars to keep their tables crowded every night, the competition among them has become fierce in today’s market. No matter the character of their food and beverage business, the recession has hit them so hard. It is not surprising that each is looking to market its food and beverage business virtually.
Not traditional advertising, but the current movement of effective food and beverage (F&B) marketing has shown that mobile advertising is the best one in the world today. The great thing about mobile marketing is that your restaurant’s advertising costs less. You can also use a virtual message to do it cheaply and build a customer database more efficiently. Below are five steps to developing your effective mobile marketing strategy for your business, but be careful with some most common mistakes. It would be best if you went through the candybar page to check whether your approach has not fallen into the standard error.
Hot Deal Mobile Keyword
Buy a mobile keyword and brand your business around it. Effective mobile marketing in the F&B industry starts with this step. Create a value-added offer by configuring your mobile keyword so that your potential customers choose your campaigns. For instance, text to 69302 and receive a 5% discount on your invoice. The cheaper the offer, the more people will want it. When people send your offer via SMS from their mobile phone, they will soon receive a voucher to redeem it at your restaurant (a coupon that they cannot lose while staying at your restaurant). This way, you can offer them many other valuable offers to attract them back to your restaurant.
A barcode scan is an essential and effective mobile marketing strategy. It lets you send all material directly to a customer’s mobile device, from the text, video, social media releases, coupons, even the entire menu in your business. With such an efficient package, it is also convenient to use because the customer only needs to use their phone camera to scan a barcode or download a barcode scanner app. The possibilities to use a barcode scan are endless, and your customers will be surprised for its convenient to access your business information.
YouTube Video Upload
YouTube is now the second-largest search engine on the internet. Not being present on YouTube means letting your business missing out on a potent (and free) source of potential customers. It does not have to be a smart invention, maybe a minute or two videos about food preparation in the kitchen and a tour of your restaurant would be great. Also, include your barcode scan and mobile keyword for your offer and hot deal. If you understand how to work on SEO to maintain the position of your video, you might see a significant number of people watching and go visiting your site.
Reservation Incorporated Campaign
The goal of the actions is to develop your permitted marketing list. You will need to keep in touch with these people with a variety of updates or materials. Depending on how you set up your manual marketing strategy, you might want to send video emails or text messages to interact with the customers (or, hopefully, regular customers). For example, if your restaurant hosts some fundraisers or charity events, your marketing list should not miss it. Therefore, you send a message to tell people that you are making reservations to attend the events. Another way is to create a clickable mobile campaign to whoever sees the advertisements to make an instant booking. The options are varied, and you can learn more about it.
Official Business Apps
There are many applications with different functions in the Apple store, so making one for your business would be an excellent way for brand awareness. It is common to have a website and a YouTube channel, but no many use Apps to get closer to the customer. If the app is excellent and can do well, it would create a massive opportunity for your business.