The need to continually optimize your website is only one of the biggest challenges for anyone investing in mobile commerce. Also known as mobile commerce, it is an e-commerce add-on that allows people to receive and market products from anywhere with a mobile device. Any financial transaction made on a mobile device is considered m-commerce. Therefore, many business owners should put more concern into optimizing for mobile version.
The advantages offered by mobile commerce are one of the main reasons why it is spreading so rapidly. Unlike e-commerce, which, while convenient at the time, tied you to your desktop (you had to live from your PC to conduct online commerce), the mobile version can give customers the freedom to shop whenever they wanted. Besides, it can be more manageable to reach a broader market.
Signify Which Mobile Versions to Employ
Aside from the simplicity and low-cost growth possible, another reason for m-commerce is that it is a success that offers its customers a superior shopping experience overall, or at least it should be (only 12% find it appropriate to stay mobile). In other words, if you do e-commerce, the bar is already set.
Unfortunately, many companies fail the most, as 46% of the top 50 retailers still encourage creating a mobile website that meets their needs, clearly indicating that many online retailers do not convert enough prospects. Today we’ll look at five things you could do to make sure you’re ahead of the rest and ready for the moment e-commerce traffic overtakes you.
Set the Design for Mobile
Assuming that more than half of e-commerce revenues will be generated on the cell phone in the coming decades, isn’t it clear that the mobile experience must be considered before the desktop? It triggers many programmers to developed and refined a first mobile desktop design rather than the opposite, as was the case until recently.
The first step is to settle the mobile design and then to optimize the desktop version. Google and BCG searches will help us get to this stage. According to the results, the cell phone accounts for over 40% of the revenues of major B2B organizations. Half of these searches are done on smartphones, which is expected to rise to 70 percent by 2020.
The project must be implemented from the outset to deliver a great customer experience and improve conversions. As a guide, emphasize simplicity. Think about how you (obviously looking for some World Wide Web, not living under a rock) would navigate your site if you were the buyer on the other side, and do tests to make sure you improve.
Put More Concern on the Security
A simple approach to increasing conversions is to achieve the security of your customers. As more and more people embrace mobile shopping, there is much more fear in the air. A 2013 study shows that almost half of online shoppers feel less safe just because they buy a smartphone. Shopping at your desk does not guarantee greater security. On the other hand, the customer does not understand it.
If you don’t already have an SSL certificate, you already have one installed. This lock on your toolbar shows customers that you take their security seriously. Be sure to display it as accurately as possible. If this doesn’t work, let them know that they can save products and complete transactions later on their desktop.
Improve the Data Utilization
A few decades ago, designs were created based on their designers’ experience, needs, and insights. Today, however, choices are based on customer feedback and other information gathered through customer actions. Through consulting, design teams can quickly make informed decisions to improve the user experience, increase customer satisfaction, and improve conversion rates.
Data-based design is about understanding the daily user experience and converting information into design decisions. Quantitative data tells you exactly what is happening, while qualitative information tells you what is happening.