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As we all know, the digital age has made it possible for businesses to go global with a few simple clicks. However, it is vital to consider localization when expanding your local business to new markets to make the most of this opportunity. It includes adapting your website and marketing materials to appeal to the culture and language of your new target market. But what about SEO? Isn’t that universal? In a word, no. The truth is that you need to localize your SEO efforts to get the most out of them. Here are four solid reasons why.

Growing Need for Languages Other Than English

The internet has become a truly global phenomenon and is now used by people worldwide. It means that the need for languages other than English is growing. Hence, localization is becoming more and more critical. A recent study by Common Sense Advisory showed that 72.4% of consumers spend most of their time on websites in their local language and that 56.52% never purchase from English-only websites. This indicates that if you want to reach a global audience, you must offer your content in multiple languages.

Improved User Experience

Another reason why you should localize your SEO is that it can lead to an improved user experience. When people visit your website and see that it is available in their language, they will be more likely to stay and browse through it. If they can’t find what they are looking for or if the content is not relevant to them, they are likely to leave and go to a competitor’s website. Localized SEO can help you avoid this by ensuring that your content is relevant and targeted to your new market. It can also help you improve your ranking on search engine results pages.

Increased Conversion Rates

Localized SEO can also lead to increased conversion rates. If people can easily find your website and understand your content, they are more likely to make a purchase from you. A study by Web Certain showed that 55% of consumers are more likely to buy a product or service if the information is available in their own language and that 52% of them are more likely to buy from a website in their own language.

Better Global SEO Ranking

Not only can localization lead to increased conversion rates, but it can also help you improve your global SEO ranking. When you localize your website and content, you are more likely to rank higher in search engine results pages for relevant keywords to your new market. Search engines will see your website as more relevant and targeted to those searching for those keywords. So, if you want to improve your global SEO ranking, localization is a must.

These are just a few solid reasons why SEO localization is necessary for your brand. If you are expanding your business to new markets, don’t forget to consider localization and localize your SEO efforts. It is the only way to ensure you reach your full potential in new markets. So what do you think? Are you ready to stand out among the competition?…