There is no doubt that social media is a powerful tool. According to the experts from New Theory, it can help you build relationships with customers and clients, create brand awareness, and generate leads and sales. But to achieve these goals, you need to have a strong social media engagement strategy. And establishing a solid social media engagement strategy requires these four key elements. What are those four key elements? Read on, and you’ll learn factors that influence social media engagement and provide tips on how you can boost yours.
Active Audience
First and foremost, you need to have an active audience. No matter how great your content is or how often you post, your efforts will be for naught if you don’t have an engaged audience. So how do you create an active audience? You can start by ensuring your content is interesting and relevant to your target audience. You can also encourage interaction by asking questions and responding to comments. But most effectively, you can collaborate with a social media influencer that shares the same interest.
SEO
Did you know that social media engagement is now a ranking factor for SEO? That’s right. To boost your social media engagement, you must ensure your content is optimized for search engines. This means using relevant keywords, tagging people and locations, and hashtags. Of course, this is just the tip of the iceberg. Simply put, SEO brings more visibility to your content, which leads to more engagement.
Context
The next key element is context. Contextual marketing is about creating and sharing content relevant to the current situation. In other words, you need to be in the right place at the right time with the right message. This means being aware of what’s happening worldwide, in your industry, and on your social media platforms. And then creating content that’s relevant to those events. For example, if there’s a natural disaster, you can create content that promotes relief efforts. Or, if there’s a hot topic in your industry, you can create content that provides your take on the situation.
Subliminal Message
The last key to successful social media engagement is how you shape and deliver your message. And that message needs to be delivered in a subtle and subliminal way. In other words, you need to be careful about how you word things. Because the words you use can influence how people perceive your message. For example, if you’re selling a product, you might want to use words like “amazing” or “incredible” instead of “good” or “great.” And suppose you’re trying to raise awareness about a cause.
In that case, you might want to use words like “justice” or “equality” instead of “charity” or “donation.” No matter what your message is, be sure to choose your words carefully. There you have it. These are the four key elements of successful social media engagement. So if you want to boost your social media engagement, ensure you have an active audience, optimize your content for SEO, create relevant and contextual content, and be careful about how you word things. Do all of these things, and you’ll be well on your way to social media success.
